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	<title>shinylib &#187; marketing and outreach</title>
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	<description>the shiny librarian</description>
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		<title>shinylib pondering</title>
		<link>http://shinylib.com/2009/02/16/shinylib-pondering/</link>
		<comments>http://shinylib.com/2009/02/16/shinylib-pondering/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 17:15:39 +0000</pubDate>
		<dc:creator>shinylib</dc:creator>
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		<description><![CDATA[I had this idea this morning. It came partially from having fallen down the stairs and broken a toe at 5:30 am (thus not falling back asleep, thus thinking weird stuff) and partially from having extreme lust for the College of DuPage Library Secrets marketing campaign. Library &#8220;secrets&#8221; are delivered via Facebook, Twitter, the library [...]]]></description>
			<content:encoded><![CDATA[<p>I had this idea this morning. It came partially from having fallen down the stairs and broken a toe at 5:30 am (thus not falling back asleep, thus thinking weird stuff) and partially from having extreme lust for the College of DuPage <a title="library secrets at the college of dupage" href="http://codlibrary.org/index.php?title=Library_Secrets!">Library Secrets</a> marketing campaign. Library &#8220;secrets&#8221; are delivered via <a title="library secrets on Facebook" href="http://www.facebook.com/home.php?#/group.php?sid=20d344d9187172ecf3a8df5676f99dfa&amp;gid=6576694324">Facebook</a>, <a title="library secrets on Twitter" href="http://twitter.com/librarysecrets">Twitter</a>, the library website and possibly some other places I haven&#8217;t yet noticed.</p>
<p>I was thinking about how one of the things I love most about my local public radio station (<a title="Oregon Public Broadcasting" href="http://www.opb.org/radio/">OPB</a>) these days is their acknowledgment of a user-generated catchphrase, &#8220;I heard it on OPB!&#8221; They had begun branding mugs and other such ephemera with the phrase, but that seems to have stopped now. I really wish that the library and it&#8217;s people would generate that kind of buzz. &#8220;Dude, I heard it from the librarian!&#8221; or &#8220;I learned it at the library&#8221; (but something catchier sounding). At the same time I was thinking this  I was also thinking about how I really want to come up with a new marketing initiative this year&#8230;and the two thoughts collided mid-brainspace.</p>
<p>What if I start collecting and disseminating some of the interesting questions and resultant &#8220;stuff we learned&#8221; in a similar fashion to library secrets? Except, clearly, instead of tips and tricks (secrets) it would be more of a random info scrounged up at the reference desk type of thing. This pain in my toe is preventing me from articulating myself clearly, I apologize and hope that you get the gist.</p>
<p>Here&#8217;s where you come in. Do you think that I need to alert library patrons that I might want to start anonymously sharing questions they&#8217;ve asked us? I certainly wouldn&#8217;t be sharing personally identifying info or even the time and day the question was asked. I was just thinking that folks might be interested in knowing some of the random stuff we learn while chasing down information with our users. Or that&#8217;s more of that delusional librarian thinking. What do you think about the potential ethical implications here?</p>
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